Unlocking Export Prosperity

A Five-year Research Programme Funded by the Ministry of Business, Innovation and Employment

Unlocking Export Prosperity (UEP) is delivering new knowledge on how local enterprises can achieve higher returns by ensuring global consumers understand the distinctive qualities of the physical, credence and cultural attributes of agri-food products that are “Made in New Zealand”.

The Ministry of Business, Innovation and Employment’s Endeavour Fund is financing this five-year research programme, led by the AERU. It brings together researchers from the AERU, from Plant and Food Research, from the Ngāi Tahu Research Centre at the University of Canterbury, and from The Leadership Lab in Christchurch.

The main results of the consumer surveys of the UEP programme are available via the AERU Data Portal.

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Programme Overview and Summary

• An Introduction to the Research Programme (AERU Research Report No. 344, October 2017)

• Credence Attributes and New Zealand Country of Origin - A Review (AERU Research Report No. 351, January 2019)

• Unlocking Export Prosperity: Overview of the Results (AERU Research Briefing 22-04, October 2022)

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Consumer Surveys

Phase 1 (2020)

• Alternative protein consumers in UK and USA (AERU Research Report No. 367, October 2020)

• Apple consumers in California, USA (AERU Research Report No. 366, March 2021)

• Beef mince consumers in United Arab Emirates (AERU Research Report No. 359, November 2020)

• Beef tenderloin consumers in Beijing, China (AERU Research Report No. 360, November 2020)

• Kiwifruit consumers in Japan (AERU Research Report No. 361, November 2020)

• Lamb leg consumers in the United Kingdom (AERU Research Report No. 362, November 2020)

• Lamb leg consumers in the United Kingdom (AERU Research Report No. 371, March 2022)

• UHT milk consumers in Beijing, China (AERU Research Report No. 363, November 2020)

• Wine (sauvignon blanc) consumers in New York State, USA (AERU Research Report No. 364, November 2020)

• Wine (sauvignon blanc) consumers in Texas, USA (AERU Research Report No. 365, November 2020)

Phase 2 (2022)

• Apple consumers in California, USA (AERU Research Report No. 376, August 2022)

• Beef mince consumers in United Arab Emirates (AERU Research Report No. 379, August 2022)

• Beef tenderloin consumers in Beijing, China (AERU Research Report No. 375, August 2022)

• Kiwifruit consumers in Japan (AERU Research Report No. 378, August 2022)

• Lamb leg consumers in the United Kingdom (AERU Research Report No. 380, August 2022)

• UHT milk consumers in Beijing and Shanghai, China (AERU Research Report No. 374, August 2022)

• Wine (sauvignon blanc) consumers in California, USA (AERU Research Report No. 377, August 2022)

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Cultural Attributes

• The Distinctive Cultural Attributes of Food (Ngāi Tahu Research Centre), AERU Research Report No. 350, January 2019

• Cultural Attributes of Ngāi Tahu Food and International Consumer Cultures that Will Recognise Them (Ngāi Tahu Research Centre), AERU Research Report No. 358, August 2020

• The Use of Indigenous Cultural Attributes to Obtain Premiums in International Perfume Markets (Ngāi Tahu Research Centre), AERU Research Report No. 381, October 2022

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Physical Attributes

• Distinctive Physical Attributes of New Zealand Agri-food Exports (Plant & Food Research)

• USA sensory study on the value of distinctive and superior eating quality (Plant & Food Research)

• The value of distinctive and superior eating quality: Final report (Plant & Food Research)

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Chain Leadership

• Value-Based Leadership in New Zealand Agri-foods Exporting Enterprises: Literature Review (The Leadership Lab, AERU Research Report No. 352, January 2019)

• Agri-food Leadership Case Study - John Brakenridge and the New Zealand Merino Company (The Leadership Lab, AERU Research Report No. 356, June 2020)

• Agri-food Leadership Case Study - Mike & Sharon Barton and Taupō Beef and Lamb (The Leadership Lab, AERU Research Report No. 357, June 2020)

• Agri-food Leadership Case Study - Alex Guichard & Monique Kelly and Revology (The Leadership Lab, AERU Research Report No. 368, August 2021)

• Agri-food Leadership Case Study - Pegasus Bay Wines (The Leadership Lab, AERU Research Report No. 369, October 2021)

• Agri-food Leadership Case Study - Patsy Bass and Reefton Distilling Co. (The Leadership Lab, AERU Research Report No. 372, July 2022)

• Creating Value from Values: Leadership in New Zealand’s Food and Fibre Sector (The Leadership Lab, AERU Research Briefing 22-03, September 2022)

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Research Updates

• Research Update (December 2022)

• Research Update (September 2022)

• Research Update (June 2022)

• Research Update (December 2021)

• Research Update (August 2021)

• Research Update (June 2021)

• Research Update (December 2020)

• Research Update (October 2020)

• Research Update (June 2019)

• Research Update (March 2019)

• Research Update (August 2018)

• Research Update (December 2017)