This research follows on from the successful Integrating Value Chains programme. It is testing whether the key characteristics identified in that programme as important for a successful value chain have validity for designing a new value chain for a New Zealand land-based export product. The scope of the project is to deliver validated new knowledge to leaders who are transforming New Zealand’s primary sector in line with the mission of the Our Land and Water National Science Challenge.

The Our Land and Water National Science Challenge is funding this research programme from January 2020 to June 2022. It is part of a larger theme called Incentives for Change, whose goal is for New Zealand to produce high-value products across all sectors, and share more of this value from consumers to producers in a way that rewards good environmental, social and cultural practices.


Online Tools

Consumer preference and behaviour data regarding bread in New Zealand (2022).

Consumer preference and behaviour data regarding kawakawa health products in Japan (2022).

Consumer preference and behaviour data regarding taramea perfume in New York, USA (2022).

 

The Value Chain Compass Tool

Explore the knowledge, values and attributes that underpin successful value chains capable of returning market premiums back to New Zealand producers.

 

For more online tools, please visit the AERU Data Portal.

Publications

Creating Value for New Zealand Agri-food Exports: An Introduction to the Value Chain Compass

Tiffany McIntyre, Paul Dalziel, Caroline Saunders, John Reid, Reina Tamepo, Sylvia Tapuke and Marie-Claire Brehaut

This Research Briefing is a summary written for a general audience of the major result in the research programme, Rewarding Sustainable Practices, funded by the Our Land and Water National Science Challenge. It introduces a visual tool for presenting 9 key characteristics of successful value chains for New Zealand food and fibre exports.

DOWNLOAD THE RESEARCH BRIEFING HERE

AERU

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Unlocking Export Prosperity

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Integrating Value Chains