Research Associate Tiffany McIntyre’s research area is Supply Chain Management, with a focus on value chains.

Her current research area is investigating how agribusiness value chains can better share value from the consumer, upstream to the producer on farm. Using a qualitative interview methodological approach and a multidisciplinary team of economists, supply chain specialists, and business consultants, the aim of this research is improve the value (economic, cultural, social, and environmental) of agribusiness chains for New Zealand. Through this research, important attributes for value creation and capture have been identified and, using these as a foundation, the next phase research aims to help value chains upgrade from producing commodities, to producing value-added products in order to increase the value of New Zealand exports. Other areas of interest include understanding the chain wide governance of supply chains and networks, and investigating consumer preferences for different food product types.

Tiffany McIntyre: Lincoln University Research Profile

Contact

Phone: (03) 423 0375
Email: Tiffany.McIntyre@lincoln.ac.nz