Research Officer Tim Driver’s research investigates a wide range of economic, social and environmental issues with a specific focus on the New Zealand primary sector.

One of Tim’s key research interests is how digital media and smart technology systems can be implemented in-market to encourage and facilitate more sustainable consumption. This includes the application of technology to all points of the value chain, particularly in communicating provenance and product information to consumers, as well as improving environmental and economic outcomes for New Zealand’s primary producers. Other research focus includes ongoing research assessing international consumer preferences and willingness-to-pay for the credence attributes of New Zealand’s food and beverage products, and the international and domestic drivers of land use change. Tim is currently employed as a Research Officer with the Agribusiness and Economics Research Unit (AERU) at Lincoln University, with involvement in a range of projects across diverse subjects and disciplines. He regularly participates in a range of research projects and programmes of fundamental importance to New Zealand’s primary sector, including ongoing participation in multidisciplinary research programmes spanning multiple institutions, private research groups and private and public sector organisations.

Tim Driver: Lincoln University Research Profile

Contact

Phone: (03) 423 0374
Email: Timothy.Driver@lincoln.ac.nz