Primary Sector Council Report

The Primary Sector Council commissioned the AERU to prepare a situational analysis that provided a global perspective and a national context for developing a refreshed vision for food and fibre sector at a time of unprecedented change. The report outlined environmental constraints meant it was not possible for the primary sector to double physical outputs by 2051. It identified several opportunities that would allow the sector to transition successfully to a world of ‘growth within limits’. The report found New Zealand agri-food products and brands could support 20-30 per cent price premiums.