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      <image:caption>The Value Chain Compass Tool Explore the knowledge, values and attributes that underpin successful value chains capable of returning market premiums back to New Zealand producers.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What We've Done - Integrating Value Chains - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What We've Done - Integrating Value Chains - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What We've Done - Wellbeing Economics: The Capabilities Approach to Prosperity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What We've Done - Wellbeing Economics: The Capabilities Approach to Prosperity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What We've Done - Wellbeing Economics: The Capabilities Approach to Prosperity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What We've Done - Wellbeing Economics: The Capabilities Approach to Prosperity - Make it stand out</image:title>
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      <image:title>Who We Are</image:title>
      <image:caption>John Saunders Learn More &gt;</image:caption>
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    <image:image>
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      <image:caption>Distinguished Professor Caroline Saunders Learn More &gt;</image:caption>
    </image:image>
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      <image:title>Who We Are</image:title>
      <image:caption>Associate Professor Anita Wreford Learn More &gt;</image:caption>
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      <image:caption>Professor Paul Dalziel Learn More &gt;</image:caption>
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      <image:title>Who We Are</image:title>
      <image:caption>Associate Professor Peter Tait Learn More &gt;</image:caption>
    </image:image>
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    <image:image>
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      <image:title>Who We Are</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1631012017499-CULS5TNFCFX22ALA2B2E/Peter.jpg</image:loc>
      <image:title>Who We Are</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1631012079803-AA4CBSK0ZGZY6LN6O4TB/John.jpg</image:loc>
      <image:title>Who We Are</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1631012109485-388POPHYMT6I2QV7SQAY/Meike.jpg</image:loc>
      <image:title>Who We Are</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1631012123166-S54JU6003Q4EC0ZA6PHS/Paul_R.jpg</image:loc>
      <image:title>Who We Are</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1631012139973-4UBUFDCAQS9SR5JHOVBB/Teresa.jpg</image:loc>
      <image:title>Who We Are</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1631012183053-MXCXYFUFE396X1L8BEZQ/Tim.jpg</image:loc>
      <image:title>Who We Are</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/fceb5112-f209-45d6-9976-3fcd0bb6e93b/thumbnail.jfif</image:loc>
      <image:title>Who We Are</image:title>
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  </url>
  <url>
    <loc>https://www.aeru.co.nz/data</loc>
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    <lastmod>2024-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621391152751-7JKCPZ4WGDOWMPALK4V8/09%2BUSA%2BWine.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding wine products (sauvignon blanc) in the USA (New York and Texas) (2019)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/d8403d8c-e714-4ead-8c5e-e3a6afd7c455/2021-06+USA+Apples+v2.jpg</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding apple products in California, USA (2021).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621390187462-39UB2M9I9R9JWORTSUBN/02%2BUSA%2BAlternative%2BProtein.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding alternative protein products in California, USA (2020).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621391265625-HCDOEGWVG17OEMTWNXKK/ButtonOLWKiwifruitv2.jpg</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding kiwifruit in Shanghai, China (2018).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/95f8e375-ab53-4e39-913f-0904f68ef053/2021-05+UK+Lamb.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding lamb products in the UK (2021).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/ab0fa156-7d69-4546-b3f1-821b15ede768/2021-02+China+UHT+Milk.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding UHT milk products in Beijing and Shanghai, China (2021).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621390973820-W62XCACPV9WV280NY2KL/03%2BUSA%2BApples.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding apple products in California, USA (2020).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621390167232-74QHMQ8NTSMC8HH6SVSG/01%2BUK%2BAlternative%2BProtein.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding alternative protein products in the UK (2020).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621391279769-3SV77I85NYJ7CDCJVIQL/ButtonOLWWinev2.jpg</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding wine products (sauvignon blanc) in California, USA (2017).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/9bed37de-f0d4-403c-8489-d1382cb9c971/Tile+OLW+Kawakawa+2022.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding kawakawa health products in Japan (2022).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621391298032-9F20GQNXD0IA5TUJYI9G/ButtonOLWYoghurtv2.jpg</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding yoghurt products in Shanghai, China (2018).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621391090258-KCRTABM2VDAGTWGLNYQC/06%2BJapan%2BKiwifruit.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding kiwifruit in Japan (2019).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/c8677533-2c1a-4f52-8203-ea6b290ba250/Tile+OLW+Bread+2022.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding bread in New Zealand (2022).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621391112264-0SZBHB3C3FH3NTDNY5IL/07%2BUK%2BLamb.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding lamb products in the UK, before (2019) and during (2020) the COVID-19 pandemic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621391017608-A6436ZSPI1W5E7XWTKLZ/05%2BUAE%2BBeef.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding beef products in United Arab Emirates (2019).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621391129338-MZS5YX0OCCLA33LRM4UT/08%2BChina%2BUHT%2BMilk.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding UHT milk products in Beijing, China (2020).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/044cf909-4fe9-498a-a6b4-42ec6bb51dd3/MatrixToolButton.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Results of the Matrix of Drivers surveys investigating agrifood experts’ views of the international and domestic drivers of New Zealand land use change (2019 and 2021).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621391201123-01T67T9WU9R9BPL7X4VS/10%2BButtonUEPAnnual.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>The UEP Annual Survey tool presents time-series consumer preference and behaviour data for China, Japan and the UK for the years 2015, 2019, 2020 and 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/ad15bf9d-85dd-44f0-b330-e0b8a83d60e7/2021-04+UAE+Beef.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding beef products in United Arab Emirates (2021).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/08bcb282-794f-443b-ac73-fbd08c601690/2021-07+USA+Wine+v2.PNG</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding wine products (sauvignon blanc) in the USA (California) (2021).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/12a045e6-ed06-4cdd-ba9e-48f72799777e/2021-03+Japan+Kiwifruit.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding kiwifruit in Japan (2021).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/f440d303-483b-4dd4-8b5d-b2b0787bcf57/2021-01+China+Beef.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding beef products in Beijing, China (2021).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/a7ab139f-4f1b-4199-92ad-f5470fb27f25/MERWebButton.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>This tool presents consumer survey results from the Maximising Export Returns programme (2015-2016) from China, India, Indonesia, Japan, New Zealand and the United Kingdom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621390993029-XHO8ZXT6NAEJ6M8J725X/04%2BChina%2BBeef.png</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding beef products in Beijing, China (2019).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1621391252849-45152L7DR9IPK4JV4XZJ/ButtonOLWBeefv2.jpg</image:loc>
      <image:title>AERU Data Portal - Make it stand out</image:title>
      <image:caption>Consumer preference and behaviour data regarding beef products in California, USA (2017).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/olwkiwifruit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/beefuae</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-13</lastmod>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/uhtmilkchina</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
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  <url>
    <loc>https://www.aeru.co.nz/data/beefchina</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/lambuk</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/uepannualsurvey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/wineus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/altproteinuk</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-09</lastmod>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/applesus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/kiwifruitjapan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
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  <url>
    <loc>https://www.aeru.co.nz/data/altproteinus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/olwbeef</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-10</lastmod>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/olwyoghurt</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.aeru.co.nz/data/olwwine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
  </url>
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    <loc>https://www.aeru.co.nz/team/dalzielp</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-16</lastmod>
    <image:image>
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      <image:title>Our People: Professor Paul Dalziel</image:title>
      <image:caption>Professor Paul Dalziel Learn More &gt;</image:caption>
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    <loc>https://www.aeru.co.nz/team/drivert</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f63eaed38d39a3cfcb9b6c4/1631012183053-MXCXYFUFE396X1L8BEZQ/Tim.jpg</image:loc>
      <image:title>Our People: Tim Driver</image:title>
      <image:caption>Tim Driver Learn More &gt;</image:caption>
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